#Clean email list in mailchimp download

If your database is shared across multiple sales and marketing tools, any errors are duplicated. Performing an email list cleanse sounds time-consuming, but it saves you hours further down the line dissecting campaigns to see why they didn’t work-not to mention having to put other projects on hold while lists are cleaned. We even ban users with really high bounce rates.

So if you’re emailing disengaged or invalid subscribers, you’re paying unnecessarily. Omnisend removes invalid subscribers after the first try, but many other email marketing platforms charge by the number of subscribers and only remove soft bounces after several tries. Spam traps, spam complaints, and hard bounces can negatively affect the reputation of your domain. Whether you’re sending to spam traps (invalid emails hidden on websites to trap anyone scraping them).The number of emails that are deleted or labeled as spam.The number of emails that aren’t delivered because the recipient’s email address is invalid, incorrect, or non-existent (aka hard email bounces).How many subscribers open your emails or click on your links.Your sender reputation is affected by factors like: If a high percentage of your emails are going to spam folders, that affects your sender reputation and email deliverability rate. Internet service providers are getting better at keeping unwanted emails out of inboxes. Your database is one of your most important assets, so maintaining a healthy email list is vital to helping you tap into that pot of gold.ĭirty data hurts your business because: It affects your sender reputation Omnisend cleans your email lists and helps you send emails that convert at scale.Įmail list cleaning or “scrubbing” is the process of regularly updating your email lists by removing fake, duplicate, or invalid email addresses and unengaged or inactive subscribers, and honoring unsubscribe requests.Įmail list cleaning is part of email list management best practices and helps ensure you’re working with standardized, coherent, usable, and trustworthy data. Want better results from your ecommerce marketing campaigns?

Which email list cleaning best practices we recommend.When, how, and how often to perform email list cleanup.

#Clean email list in mailchimp download

And what’s the best way to go about it? Download everything into a spreadsheet? Track metrics like bounce rates? Or are there tools that can speed up the job? It takes a lot of time and resources to work through thousands of contacts to spot and remove typos, duplicates, and bad email addresses. If dirty data is hurting the performance of your campaigns, it’s time to clean your lists-and it’s never too late.Įmail list cleaning can seem like a daunting task, though. It’s now time to face the music, whether you’re being proactive or reactive to addressing spam responses, sender reputation damage, and wasting money on null contacts. Now, the mess is so big it seems impossible to clean up. Or maybe you’re sitting on a huge email database that hasn’t been touched in years-you got so distracted seeing the number of subscribers go up, you forgot to check which are legitimate or null-and end up with a mess of invalid, fake, or outdated email addresses. You might be increasingly concerned by your plummeting deliverability.